THE BRIEF
We were tasked with creating a new campaign for MINI Cooper’s
Australian market. The challenge was to create something entirely fresh, engaging, and, most importantly, fun while still using elements of the
global campaign.

THE IDEA
A nod to the feeling of driving a MINI, we created “Fun Always Follows a MINI,” . We brought the fun to life with custom illustrations by artist Brolga and new music to capture audiences imagination and joy of driving.

The campaign included a TV spot, OOH, print and social.