FUN ALWAYS FOLLOWS A MINI

We were tasked with creating a new campaign for MINI Cooper’s Australian market. The challenge was to use global driving footage to create something fresh, engaging, and, most importantly, fun.

A nod to the feeling of driving a MINI, we created “Fun Always Follows a MINI,” featuring custom illustrations by artist Brolga to bring the world to life.

The campaign included a TV spot, OOH, print and social.