It’s Sweet-ish
Not Swedish.
SOMERSBY CIDER
THE BRIEF
Introduce Somersby new Semi Sweet Cider to the Aussie market.
THE IDEA
The cider campaign that was accidentally ‘Swedish’.
Somersby Super Crisp cider is ‘sweet-ish’. Not to be confused with the word ‘Swedish’. In fact the brands actually Danish. But that’s beside the point.
Imagine launching an entire campaign around that simple miscommunication. That would suck.
