THE PROBLEM
Great Northern has traditionally used TV & OOH to build a strong claim as the beer for the great outdoors. So we asked ourselves a simple question: how do we tap into new audiences outside traditional media and create something people actually want to watch.

THE IDEA
We turned Great Northern into more than a beer, we made it entertainment.
Hosted by Beau Miles, one of Australia’s most authentic outdoor creators, the six-part series took well-known Australians into remote Australian landscapes for adventure, challenge and real conversation. Think of it like an interview show with an outdoor twist.
No studio. No scripts. Just iconic Australians heading into the wild. Ending at a campfire,
the guest would share a beer and banter with Beau. Guests included Glenn McGrath, Amy Shark and Cody Simpson, the series expanded the brand’s reach while staying unmistakably Great Northern.

Watch the full series here.

ECD Tristan Graham, CD Ant Phillips, Creative team Esther Parsons & Lara Smith.
Produced by MadeThis.